If you’ve been receiving miviews for a while you’ll know that sometimes I see something that really makes me think and I keep returning to it, seeking a deeper message…. And, you’ve guessed it, it happened again recently and I thought of the familiar words, “It’s not what you do but how you do it” that makes you different, special and unique. Many of us struggle to come up with a ‘USP’, a ‘difference benefit’…